The wonderful people at Stack World recently started a fantastic collaboration with Estee Lauder, titled ‘The Catalysts’, to launch a series of of masterclasses, focused on the fundamentals on how to build a beauty business.
The production consisted of filming one on one interviews and talking heads. It was a brilliant opportunity to use our production skills on such an exciting creative.
The approach to this creative was to make it look like a daytime TV show, with lighting techniques that ‘pop’ and a vibrant sense of simplicity.
We love how these have turned out! Check out the series yourself at https://estee-catalyst-ui.vercel.app/masterclasses
When you have the choice to make a decision of who you work with, I think it pays to be conscious about those choices. With film and production for me, it’s about how I can surround myself with the experts and work with the best in those areas. That is the way that we are living our ethos and living our principles and values while also making amazing work.
Sharmadean Reid MBE, Founder & CEO, The Stack World
